ITALIAN DESIGN DAY 2021

One hundred Italian Design Ambassadors in the world highlighted the new challenges for the sustainable restart of Made in Italy for the Italian Design Day 2021 entitled Project and Matter.

The initiative is an extraordinary vehicle for creativity, entrepreneurship and Italian excellence.

It started in 2017 thanks to the cooperation between the Ministry of Foreign Affairs and International Cooperation and the Ministry of Culture with the various Embassies, Consulates, Italian Cultural Institutes and Offices of Foreign Trade.

It is an opportunity to promote design as the core of a strategic growth for the country.

Indeed, established designers have presented their works and experiences in various Italian Embassies and Institutes of Culture in order to show their international projections.

In various locations around the world, the collaboration and enthusiasm of ambassadors, consuls and representatives of institutions as well as members of the Italian Cultural Institutes, have demonstrated the need and effectiveness of such choral and synergistic actions.

This year Alex Terzariol was the Ambassador of Design in Zurich at the Italian Swiss Art High School. Through a series of images, he talked about innovative and sustainable projects. He demonstrated how important it is to rework on the cultural heritage of our country thanks to design, a creative expression of contemporaneity and Italian beauty perceived in landscapes and cities.