Global Thinking, Italian Design

With over 30 years experience and with a tried-and-tested, internationally recognized method, our company interprets variations in culture and investigates unexplored paths, while solidifying our work within the traditions of Italian design style. Ours is a unique and original approach, combining the realities of various international markets with a Global Thinking vision.

THE 5Ds OF SUCCESS

Original and innovative solutions can be achieved when exploring new project paths. Creativity is of the utmost value, thanks to a time-proven methodology capable of transforming an idea into a product. Our competence in design engineering services and our strategic design process combines a humanistic approach with a technological one to create innovative and successful design products.

1. DEFINE

Defining the need is the most important part of the design process. It is about choosing the proper seed to plant. A great project comes about as the result of thorough initial briefing and analysis.

BRIEF ANALYSIS
DESIGN THINKING
STRATEGIC DESIGN
BENCHMARK ANALYSIS
POSITIONING
MEGATRENDS
WORKSHOP

2. Discover

Just as plant roots know the ideal place in which to grow, we carefully analyze the market for which the new product will be created by listening to people and identifying their wants and needs even those which are often initially vague and unclear.

MOODBOARD
PERSONA
SAFARI ANALYSIS
GENERATIONAL TRENDS
USER PROFILE
USER RECRUITMENT
USER INTERVIEW

3. Design

In the creative phase, ideas germinate, bringing to life varied series of proposals. Operating in different sectors allows us to transfer knowledge and technologies. Our mission is to respond with an innovative approach, while taking into consideration the related aspects of the business and the market. At this stage, our focus on the user is extremely important as we strive to conceive and cultivate human-centered design.

BRAINSTORMING
CONCEPTS
RENDERINGS
HUMAN CENTERED DESIGN
PRODUCT DESIGN
CORPORATE DESIGN
MATERIAL
TECHNOLOGY
STORYBOARD
CMF

4.Develop

With experience comes proficiency in selecting materials and technology appropriate for the quantities necessary in production. A favorable product development process integrates 3D prototype design which serves to advance every good idea and establish it with great attention to cost-saving design.

MOCK UP
ENGINEERING DESIGN
ERGONOMY
ROI ANALYSIS
PROTOTYPE
PRODUCT DEVELOPMENT
DEVELOPMENT STRATEGY

5. Delivery

Harvest time arrives as this method bears the fruit of our efforts. In this phase, our vast network and product development strategy helps to enhance and communicate the final result, a benefit to both consumer products and investment goods.