G20: Italian Design Promotes Economic Recovery

People, Planet, Prosperity are the objectives declared by the G20, the forum of the highest level representatives from the most industrialized economies in the world, which presided in Italy this year.

The latest meeting of the member countries was held in Rome on October 30th and 31st, during which many great challenges were discussed, from climate change to the fight against poverty; from caring for people to supporting innovation and economic recovery.

For the occasion, the ADI (Association for Industrial Design) and ADI Design Museum created an Italian Design exhibition for the Ministry of Culture to highlight their contribution to the recovery of the country's economy. The principles which Italian design promotes, and by which are inspired, are: Innovation, Responsibility, Creativity. 41 objects, which are representative of Italian knowledge and taste recognized around the world, have been exhibited at EUR, La Nuvola and Palazzo dei Congressi.

The aim of the exhibition, in addition to the enhancement of Italian excellence, is to combine the Made in Italyethos with the ambitions of the G20. In fact, design contributes to the construction of a better world in which human dimension is prevalent and creativity is at the service of the health of the planet.