Discover the Value of Strategic Design!

With the start of the new year, MM Design is delighted to announce the first in a series of events aimed at exploring the strategic role of design in driving business growth. We are pleased to invite you to the presentation of the book Strategic (Multiform) Design, curated by Gianluca Carella and Francesco Zurlo, published in the Politecnica series by Maggioli Editore.

The event will take place on Tuesday, 28th January 2025, at the prestigious ADI Design Museum, a symbol of excellence in both Italian and international design, offering participants an occasion of exceptional professional value. The evening will provide a unique opportunity to reflect on the importance of Strategic Design as a critical tool for achieving business objectives.

The programme includes a keynote by Alex Terzariol, General Manager of MM Design, who will present the studio’s method for developing successful design strategies, based on extensive experience with international clients and startups.

This event is not just a moment of in-depth discussion but also an exclusive opportunity to:

• Deepen your understanding of the fundamental principles of Strategic Design and its transformative potential for businesses;
• Discover concrete examples and best practices to inspire future strategies;
• Engage with industry experts and build new connections in the fields of design and innovation.

Join us for this first event of 2025, a chance to explore and discuss key topics, with the aim of continuing to inspire businesses and professionals alike. Because "Creativity without strategy is art, while creativity with a clear strategy is good design.”