Genius
Professional Oven
The professional catering industry increasingly demands functional products with high performance and distinctive design.
The professional catering industry increasingly demands functional products with high performance and distinctive design.
The professional catering industry increasingly demands functional products with high performance and distinctive design. One of the key requirements in the Genius project was to adapt the design language previously developed by MM Design for the Joker product. Additionally, production costs needed to align with the target market, making the selection of materials and technologies a natural consequence based on the number of units to be manufactured.
The design approach not only ensures a sleek and streamlined front panel but also enhances the professional and high-quality characteristics of Eloma’s production. The primary focus was placed on the operator—the chef—who is at the heart of the project.
Emphasizing a human-centered design approach, we prioritized user experience by interviewing chefs and gathering their input. Every detail was carefully studied to ensure proper ergonomics and to create greater perceived value.
Contact us to have more information about our projects, our ways of working and on the events that we orgaize and how we can collaborate with your business.
KIRIᶟ at Fuorisalone 2026
in collaboration with Xlam Dolomiti
20 - 30 April 2026
UNIVERSITÀ DEGLI STUDI DI MILANO | Cortile d'Onore
SUPERTIMBER: Nature, Engineered.
Round Table | 23rd April 2026 | 3 p.m.
AULA DI RAPPRESENTANZA DEL SENATO ACCADEMICO
in collaboration with Xlam Dolomiti