Outdoor & Design

Green spaces, in addition to repairing environmental damage or providing additional food supplies, improve the physical and mental health of the population. The important social, environmental, and cultural function makes it necessary to invest in green spaces to guarantee ecological diversity and well-being even in response to the strong urbanization, which will see 70% of the population living in cities by 2025. In the last 25 years, the green areas in European urban settings have increased by 38%, while globally they have grown by 12%.

However, the increase in green areas has highlighted a so-called "environmental gentrification", a 2019 study found that residents of the wealthiest neighbourhoods of American cities have greater access to green spaces, while 70% of low-income communities do not have any. The presence of green spaces in companies improves well-being by 15%, productivity by 6%, and creativity by 15%.

The pandemic has reintroduced gardening as a hobby and the pleasure of outdoor activities. According to Euromonitor, the value of home gardening exceeded $100 billion in 2020 and will reach $130 billion by 2024. Horticulture is also reaching its highest levels of engagement.

According to the 2021 Axiom US Gardening Insights study, people in 2020 spent 42% more time in the garden than in previous years and 35% of households are dedicated to growing vegetables, fruits, and other greens.

In gardening, smart technology is becoming more and more popular and by 2025 a robot with great potential is expected to enter the market. In the future, we could see features such as garden planning or conversation with plants thanks to specific and innovative systems of simultaneous translation between human and plant languages.

Gardening, vegetable gardening, and urban agriculture will stimulate the market and the large base of potential customers for gardening-related products, while services will pay more and more attention to the elimination of risks and inconveniences. The global repellent market, valued at $5.1 billion in 2021, is projected to reach $10.3 billion by 2030 with a CAGR of 7%.

The garden is increasingly eco-sustainable with a focus on reducing waste, promoting biodiversity, and using natural pest control methods. The widespread reluctance to use chemicals has boosted the global organic pesticide market, which reached $226.3 billion in 2021 and will reach $631.4 billion by 2030.

In summary, the outdoors represents a new frontier for design and technology.