The German Design Award goes to the Supra 5002 Snow Cutter Blower designed by MM Design
Another important acknowledgement of ”Made in South-Tyrol“ design.
Frankfurt / Bolzano The ceremony took place in a particular and enchanting framework, and also this year the German Design Award rewarded the best German
and international products for their originality, practicality and ergonomics. The German Design Award’s international commission of specialists forming the panel of judges boasts the participation of 30 design experts working in the design sector, and the academic and entrepreneurial fields. The panel selects the best out of more than 2,250 top-class participants from all over the world, and honours the most successful achievements at national and international levels in ten different categories of product and communication designs.
This year the prize was awarded to Supra, a Snow Cutter Blower which is the latest epitome of the historic Supra family, and is specifically designed to clear a great amount of snow at medium-high mountain altitudes or at the airports. The prestigious recognition was given to the design achieved by the MM Design studio which conceived every single detail of the
cabin, so as to offer the utmost operational comfort also in terms of safety at the wheel. Innumerable novelties were introduced, like the central control panel that provides vital information for the operator who can take command and keep check of the situation with just one glance. It is a precise synergy of functionality and driver ergonomics, validated also by the experts of the Applied Ergonomics Department of Munich University. Besides the interior design of the driver’s cabin, also the chassis was designed to give the vehicle a flashy and modern look in line with a new design language for the new range
of Aebi Schmidt products.