Another iF award to MM Design!
The awarding ceremony took place in Munich on 26 February within the framework of the BMW Welt.
The iF’s international jury recently announced the success of a restricted circle of products selected from more than 5.000 candidates from 53 countries.
The winner was the new work tool AP 60 used in the professional world for the compression and cutting of wires and cable heads.
The project was conceived in collaboration with the technicians of Intercable, the company specializing in the sector of professional equipment, and took into great consideration the ergonomic aspects applied to the work, choice of material and most suitable finishing to achieve the operator’s correct hand grip.
From the start, the response of the users was more than positive, given that the architecture of the product had been studied to obtain a particular and useful slant for the correct barycenter when the tool is used also in uncomfortable positions. The design underlines the “S” shape connecting the upper part which houses the engines with the grip handle zone where the electronic components are protected.
Since 1953, the prestigious iF award has selected the best design products from all over the world.
With time, iF has become a symbol of excellence and is synonymous togood design at international level, a true and proper Design Oscar.
MM Design prides itself with this honor which is an additional plus point on the record of achievements the studio has gathered in the substantial 25 years of passion dedicated to industrial design.